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Analytics & Tracking Setup

Know exactly where your traffic, leads, and sales are coming from.

Clean GA4, Tag Manager, Meta Pixel, CAPI, Search Console and Clarity setups, so your marketing decisions run on accurate data.

About the service

You get data you can act on: every important action on your site tracked, verified and reported in a way you can actually read.

I set up GA4, Tag Manager, Meta Pixel and CAPI, then test real events end-to-end, so nothing is left half-configured or double-counted.

If your ads and your store currently disagree on the numbers, this is the fix: accurate attribution you can make decisions with.

3 ways this service is delivered, pick the one that matches where your business is right now.

Clean, error-free event and conversion tracking setups.

Robust server-side and browser tracking to fight ad-blocking and data loss.

Deep-dive diagnostic tools to monitor search visibility and user behavior.

Verified, not assumed
Every event is tested live end-to-end and documented, so you know exactly what fires and when.
Server-side where it matters
CAPI and server-side events recover signal lost to ad-blockers, browser limits and iOS privacy.
No double counting
Deduplicated conversions, so your ROAS reflects reality instead of inflated numbers.
Readable reporting
Cost per result, conversion paths and channel performance in plain language, not raw event dumps.
Search visibility covered
Search Console and Clarity set up to catch indexing problems and show real user behaviour.
You keep access
Everything sits inside your own accounts and properties, I configure, you own the data.

01
Share your goals
Send a short brief: what you do, who you sell to, and what the site or fix should achieve.
02
Fixed plan & quote
You get scope, timeline and a fixed price, approved before anything starts.
03
Build & execute
I handle the design, development, configuration or tracking personally, in reviewable milestones.
04
Launch & handover
Tested for speed, security and accuracy, then live, with a walkthrough for your team.

Not strictly, but GTM lets every future tag be managed without code changes, which is exactly what keeps tracking from breaking over time.

Usually duplicate events, missing purchase events, attribution windows or refunds. The audit pinpoints which one applies to you.

Browser-side signals drop, which is why server-side CAPI events are added. Combined with deduplication, accuracy improves significantly.

GA4 starts reporting immediately; meaningful trends need a few days to a couple of weeks of real traffic.

Yes, in most cases it's configuration and code snippets, not a rebuild.

Other services

Tell me about your project: you get an honest read and a fixed quote, usually within 24 hours.