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Paid Ads & Marketing Campaigns

Target the right audience and scale your revenue with precision.

Facebook and Google campaign architecture plus conversion-focused tracking that ties your ad spend directly to real revenue and ROI.

About the service

You get campaigns structured around one clear goal, with tracking that ties every dollar spent to a real result.

I build the account structure, audience targeting and conversion tracking myself, then tell you honestly what to scale and what to stop.

No vanity metrics: the reporting is cost per lead or sale, and whether the numbers justify more budget.

What you will get

3 ways this service is delivered, pick the one that matches where your business is right now.

01

Facebook Ads Campaign Setup

Audience targeting, structure setup, and placement optimization.

02

Google Ads Campaign Setup

High-intent search and display campaign architectures.

03

Conversion-Focused Ad Tracking

Tying your marketing spend directly to real website revenue and ROI.

  • Campaign structure built around one clear goal
  • Audiences, placements and budgets configured
  • Conversion tracking connected end-to-end
  • Wasted spend cut with negatives and exclusions
  • Reporting showing cost per result and ROAS
  • Honest guidance on what to scale, or stop

Features & benefits

  • Structure before spend

    Campaigns and ad sets are built for the goal first, so budget isn't burned learning the basics.

  • Audiences that matter

    Interest, lookalike and retargeting audiences set up deliberately rather than left on defaults.

  • Waste cut early

    Negative keyword lists and placement exclusions stop the obvious leaks from day one.

  • Tracking connected

    Conversions flow into Google Ads and Meta, so both platforms optimise on real outcomes.

  • Clean measurement

    UTM tagging and cost-per-result reporting, so you can see which campaigns actually earn.

  • Honest guidance

    Straight answers about what to scale, fix or switch off, not endless testing fees.

How it works

  1. 01
    Share your goals

    Send a short brief: what you do, who you sell to, and what the site or fix should achieve.

  2. 02
    Fixed plan & quote

    You get scope, timeline and a fixed price, approved before anything starts.

  3. 03
    Build & execute

    I handle the design, development, configuration or tracking personally, in reviewable milestones.

  4. 04
    Launch & handover

    Tested for speed, security and accuracy, then live, with a walkthrough for your team.

Frequently asked questions

Enough to gather data without starving the algorithm, usually a modest daily budget for 1-2 weeks per test. I'll suggest a realistic number for your market.

I build the structure, audiences and tracking; creatives can come from you, or I can brief exactly what's needed. Full creative production can be added.

For most new advertisers, focused Search campaigns first, they show intent clearly and teach you what converts. Performance Max works better once tracking and creative volume are solid.

Search ads can produce leads within days; sustainable cost-per-acquisition improvements usually show over 2-6 weeks of optimisation.

Always. Campaigns run inside your own ad accounts and Business Manager, I work inside them.

Other services

Speed, Migration & Security Maintenance & Integrations Website Design

Ready to get started?

Tell me about your project: you get an honest read and a fixed quote, usually within 24 hours.

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